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Pre oko dve nedelje bavili smo se Partizanovim marketingom, tačnije likom i delom direktorke marketinga Snežane Filipović. Ili još tačnije, njenim samoreklamerstvom sa jedne strane, i nesposobnošću da se organizuje civilizovana prodaja karata za utakmicu Partizana i Radničkog, sa druge strane.
Mislili smo da ne habamo više tastature pišući o ogromnom jazu između reči i dela ovog sektora našeg kluba, ali nas je stvarnost demantovala. Ne bismo mi, ali događaji su nas pretekli. Ili što rekoše KUD Idijoti – glupost je neuništiva. Mi bismo dodali, glupost je poput đubreta naguranog ispod tepiha. Kad – tad se pojavi i ispliva.
Danas je Marketing tim FK Partizan (wow, kako to moćno i fensi zvuči!) preko zvaničnog sajta FK Partizan uputio poziv na utakmicu Partizan – Sloboda, u vidu kratkog video materijala i propratnog teksta. Srpski jezik je tom prilikom dobio neke nove norme i izraze. Pa ako niste znali, ne kaže se gol nego go, a FK Partizan se piše sa navodnicima. O besmislu i sklopu rečenica u tekstu i zagonetki da li dvojac čini jedan, dva ili tri člana, govori sledeći sadržaj, koji je kasnije delimično ispravljen na sajtu Partizana:
Ali, kad smo već tu, krenuli smo tragom ostalih vesti na sajtu Partizana. Kad tamo, izveštaj sa posete direktorke marketinga Snežane Filipović Real Madridu. Tom prilikom je naša Sneki, naš ponos i dika, prestavila (o značenju ovog glagola u redovima koji slede) Madriđanima platformu Partizan.tesla. Naravno, zlobnici će reći kako je ta poseta organizovana samo zahvaljujući dobroj volji Peđe Mijatovića i da kvalitet te multimedijalne platforme nema ništa s tim, ali pustite zlobnike.
Jeste, Real ima i trofeje, i velelepni stadion, i Kasiljasa, i Benzemu, i Ronalda, i Bejla, ali uzalud trud, džaba im sve, kad nemaju multimedijalnu platformu kao što je Partizan.tesla. Niko nema što Srbin imade. A Srbin imade Sneki, a Sneki će kraljevskom klubu da predoči, bolje reći prestavi prednosti ove platforme. Od tog dana i od pojave šarmantne Snežane u njihovim kraljevskim odajama, ništa više u marketingu kraljevskog kluba neće biti isto. Kao što ništa više nije isto ni u Partizanovom marketingu. Nažalost.
Iako nekim čudom Real na svom zvaničnom sajtu nije ni pomenuo ovaj sastanak i razgovor ugodni, da li zbog aljkavosti administracije ili situacije na Krimu, Partizanovi navijači nisu ostali uskraćeni za izveštaj iz prve ruke. Njeno Marketinško Visočanstvo nam je blagoizvolelo poslati izveštaj sa ovog istorijskog skupa. Obratite pažnju na opservacije direktorke marketinga označene crvenom bojom :
Naravno, kakav bi to izveštaj bio bez ekskluzive. Pardon, excluzive:
Pročitavši te mnogobrojne pohvale ovoj platformi, rešili smo prvo da malo odmorimo naše zlobne i urokljive oči, obnevidele mržnjom prema tim samopregornim sportskim radnicima u upravi Partizana, i zatim da mu ga damo po kliktanju. Kliktanju po platormi Partizan.tesla. Mora da tu ima nešto, ali šta?
Da li se samim ulaskom na ovo multimedijalno čudo naši špicevi pretvaraju u Ronalda ili Bejla, da li se klikom na platformu povećava Partizanov koeficijent za sledeću evropsku sezonu, da li se uplatom od 1.000 dinara pri registraciji smanjuje dug Partizana, da li Raša Babić postaje sve mlađi i mlađi ako dovoljno puta kliknete na rubriku Upravni odbor?
Pitanja je mnogo, a odgovori se saznaju ako kliknete na Partizan.tesla.tc. Kad tamo…zaista čudo neviđeno!
Tako možete saznati da je naš Danko Lazović ustvari 177 centimetara visoki Kamerunac koji je igrao za Hapoel iz Tel Aviva…
Naravno, jasno je da su tvorci ove “genijalne” multimedijalne platforme na profile dojučerašnjih igrača i trenera – Đembe Đembe, Marka Živkovića i Vuka Rašovića, samo nalepili slike novih članova, dok su biografije ostale netaknute. Ovo nije ni amaterizam, ni dilentatizam, ovo je kretenizam od platforme koji Snežana Filipović, direktorka marketinga, reklamira na sva zvona!
Šta reći? Ništa, jedino da poručimo našem slavnom tandemu Sneki i Biki, da svoje izuzetne marketinške i PR sposobnosti usavršavaju na nekom drugom mestu. Gusanijada ili Tucinijada u Mokrinu, Slaninijada u Kačarevu, gurmanske pljeskavice i ugostiteljstvo na Zlatiboru…bilo šta i bilo gde.
Do tada, ili do novih pustolovina naših junakinja, šaljemo i Vama i njima
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