Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384
Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700
Warning: Invalid argument supplied for foreach() in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707
Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700
Warning: Invalid argument supplied for foreach() in /home/partizan/www/www/srpski/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707
U Partizanu je viđen jedan novitet. Marketing je dobio novog vođu, a šta će od svega toga ispasti znaćemo do kraja ove godine. Novi direktor marketinga je Snežana Filipović.
Osmislila sam jednogodišnji plan razvoja marketinga Partizana, koji obuhvata nekoliko sektora:
sponzorstva i TV prenose;
digitalni medije;
odnose sa javnošću;
licencirane proizvode;
članstvo i tiketing.
Napravljen je plan za svaki od ovih sektora i ne smatram da je pre mene marketing u Partizanu bio toliko loš koliko se priča, samo mu je potrebna nova energija, a ja ću kao žena sa devet muškaraca u timu pokušati da iskoristim njihovu energiju. Ozbiljan rad je pred nama.
Inače, potičem iz sportske porodice. Tata se u mladosti bavio fudbalom, rođeni brat Nenad je golman i branio je za Rad, u Mađarskoj i za Teleoptik, a 10 godina sam se bavila odbojkom u rodnom Užicu. O navijačkom opredeljenju u mojoj porodici, mogu da kažem samo tri reči – Partizan, Partizan i samo Partizan!
Snežo, neka ti je sa srećom i ne daj da ti se mešaju u posao, a da je marketing u poslednje vreme loš, jeste dušo, jeste! Nemamo više naš TV. Ugasi banda i MIP. Butik, pogotovo onaj “online je daleko od onoga što se od njega očekuje. Mogao bih do sutra da nabrajam! Jednostavno, Partizan i marketing su dva različita pojma!
Ne sumnjam da će ona pokušati da tu nešto uradi, ali poznato je, da bi nešto zaradio prvo moraš da uložiš. Nažalost, sve dok je ova bahata uprava tu oni neće uložiti ni prebijene banke, a očekivaće milione. Pod tim uslovima teško je bilo šta uraditi. Nikome nije gorela do zore, neće ni njima!